Author Archives: Kathy Selker

Kathy Selker Visit Website
I’m Kathy Selker. My work as managing director of Stratos and previously as CEO of Northlich, has taught me a great deal about how hospitals and health systems can best connect with women to make the most positive impact in their lives.

Opportunities to Market Hospitals to Women With Chronic Conditions

A new billing code could help hospitals promote the use of wearables to improve lives for patients with chronic conditions.

Chronic disease is a critical and growing problem for Americans. While women and men experience conditions at different rates, women tend to be affected earlier in life, and thus need care longer. According to the CDC, nearly half of Americans have a chronic disease, and per a March 2018 study in the International Journal of Environmental Research and Public Health, the number is growing.

read more

10 Tips for Marketing Healthcare to Women

This article originally appeared on Medium.com for the American Marketing Association.

There are many misconceptions around how to best market hospitals and healthcare services to women: Use pink or don’t? Do gendered messages have stronger appeal? Is it okay to skip focus-group testing? Here are 10 tips for crafting more effective healthcare messaging for women.

read more
1 4 5 6