Author Archives: Kathy Selker

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I’m Kathy Selker. My work as managing director of Stratos and previously as CEO of Northlich, has taught me a great deal about how hospitals and health systems can best connect with women to make the most positive impact in their lives.

How Hospital Marketers Can Differentiate a Bariatrics Campaign

Bariatric surgery can help eligible patients live longer, happier lives. Yet despite recent research showing that some forms of the surgery are no riskier than other common minimally invasive surgeries, only 1 percent of eligible patients undergo elective bariatric surgery. Interestingly, 80 percent of them are women.

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How Hospital Marketers Can Use Google Analytics to Reach Women

There’s a big difference between having a ton of data and knowing how to best use that data to effectively reach and communicate with the women who make up your target consumer group. The best way to learn? You can jump in and experiment, or you can check out the learnings of those who have spent a lot of time figuring it out.

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