Author Archives: Kathy Selker

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I’m Kathy Selker. My work as managing director of Stratos and previously as CEO of Northlich, has taught me a great deal about how hospitals and health systems can best connect with women to make the most positive impact in their lives.

How Hospital Marketing Can Alleviate Women’s Tech Concerns

Showing you know how to handle tech will drive preference for your brand.

While it’s true that women are open to — and even excited about — tech advances in healthcare that make their lives easier, they also have concerns. From the privacy of electronic health records to the reliability of automated medication-delivery systems in hospitals, your female consumers want the best for themselves and their families. You can drive preference for your brand by using your marketing materials to allay their concerns.

Here are four common worries women have about technology in healthcare, and ways you can show your target that you’re getting tech right.

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Creating a Unique Social Voice for Hospital Marketing

Six paths to authentic content and increased engagement

Women are not only the primary decision-makers for healthcare; they’re also more active on social media. Engaging women where they spend their time is crucial to your marketing success. Here are six recommendations for creating a unique and relevant voice on social channels.

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