Author Archives: Kathy Selker

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I’m Kathy Selker. My work as managing director of Stratos and previously as CEO of Northlich, has taught me a great deal about how hospitals and health systems can best connect with women to make the most positive impact in their lives.

Hospital Marketers: Create Engaging Videos

video marketing

Forbes recently asked agency leaders on the Forbes Agency Council about their tips for creating engaging videos. As a member of the council, I contributed a tip about how humans process stories and why they’re useful. While the focus of the article isn’t specifically on healthcare, the information is very relevant to healthcare brands because of their frequent use of testimonial campaigns. My tip is below; you can check out the full article on Forbes.

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How Mergers and Acquisitions Are Affecting Hospital Marketing

Hospital marketing mergers and acquisitions

This article originally appeared in Forbes.

Hospital mergers and acquisitions (M&As) are increasingly affecting the way women shop for and acquire healthcare in America. M&As include the consolidation of separate hospitals into a system (whether that’s a larger hospital acquiring a smaller one or multiple smaller hospitals merging), as well as hospitals/health systems purchasing physician practices or other provider services. These also include the merging and acquisition of healthcare services like skilled nursing practices, ambulance services, ambulatory surgical centers, nursing home facilities, pharmacies and more.

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