Author Archives: Kathy Selker

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I’m Kathy Selker. My work as managing director of Stratos and previously as CEO of Northlich, has taught me a great deal about how hospitals and health systems can best connect with women to make the most positive impact in their lives.

Five Tips for Hospital Content Marketing

Healthcare is a topic that generates huge online search volumes; just about everyone has Googled a symptom or researched a diagnosis on a medical website. According to Pew, 80 percent of people look to search engines first when seeking health information.

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How Hospital Marketers Can Help Combat the Bias Around Obesity

This article originally appeared on Forbes.

People who suffer from obesity, and particularly women, have for a long time received a resounding message from popular culture: You eat too much. You don’t exercise enough. You lack self-control. In short: If you’re overweight, you have no one to blame but yourself.

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