5 ways the largest generation is shifting how hospitals market to women

As millennials take over as the largest generation, hospital marketing must shift accordingly. Female millennials are a key audience segment that will continue to gain influence as they make healthcare decisions for themselves and their families. Hospitals need to ensure they are staying relevant and meeting female millennials where they are.

The world of healthcare has shifted drastically since the baby boomer generation was the largest living generation. For millennials, costs are extremely high and often out of pocket, even with health insurance. For this reason, decisions regarding what care to get, when to get it and where to go are increasingly important to millennials as they weigh their options. Here are five ways this demographic is impacting the way hospitals must market their services.