An understanding of how women choose hospitals can help shape your marketing messages.

Consumers are shopping for healthcare in ways they previously haven’t. Thanks to the proliferation of sites like www.Healthgrades.com, www.ClearHealthCosts.com, www.PatientsLikeMe.com and more, patients are finally getting windows into cost, quality of care and patient experience, metrics that greatly influence their choice of hospitals and healthcare providers.

Before we look at what women want in marketing from hospitals, it’s important to examine how they choose them.