Category : Trends in Healthcare

Nine Healthcare Marketing Trends for 2019

This article previously appeared as an AMA Marketing News posting.

The new year represents an optimal time to examine the latest shifts in healthcare marketing opportunities.

Overall in 2019, we’re likely to see hospital and healthcare marketers work harder to connect with consumers online, to focus on specific consumer needs, and to meet those needs via more channels than just the typical office visit. Here are nine trends as we head into 2019 that offer hospital and healthcare marketers a chance to stay ahead of the curve.

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