Raising the bar on customer service in hospitals
Customer or patient? Some hospital marketers consider the words synonymous. Others prefer “patient” as a more precise description of their target. Make no mistake; there is nuance between the two. Take a look at the definitions:
Patient: (noun) A person receiving or registered to receive medical treatment. Synonyms: sick person. (adjective) Able to accept or tolerate delays, problems or suffering without becoming annoyed or anxious. Synonyms: Uncomplaining, resigned.
Customer: (noun) A person or organization that consumes products (goods or services) and has the ability to choose between suppliers. Synonyms: consumer, client, purchaser, buyer, patron, shopper.