Hospital Marketers: Create Engaging Videos

Forbes recently asked agency leaders on the Forbes Agency Council about their tips for creating engaging videos. As a member of the council, I contributed a tip about how humans process stories and why they’re useful. While the focus of the article isn’t specifically on healthcare, the information is very relevant to healthcare brands because of their frequent use of testimonial campaigns. My tip is below; you can check out the full article on Forbes.

My tip:

Stories are shortcuts humans use to gain knowledge without having to live through an experience. The huge popularity of video stories on social is a testament to the medium’s effectiveness. You can tell a meaningful story about your brand with characters, a plot and a resolution in as little as five or six seconds and viewers will love it (and even share it) if it entertains as it informs.