Hospital Marketers: Promoting Rebrands

Forbes recently asked agency leaders on the Forbes Agency Council about their tips for working on a company rebrand project. As a member of the council, I contributed a tip about the value of consumer testing ahead of launch. While the focus of the article isn’t specifically on healthcare, the information is very relevant to healthcare rebrands as the landscape shifts and more hospitals and health systems launch rebrand efforts to stay relevant. My tip is below; you can check out the full article on Forbes.

Don’t Forget Consumer Testing

Consumer testing ahead of a rebrand launch is critical. A rebrand is invigorating for everyone who works on it, so it’s easy to get caught up in the moment and want to push everything live before it’s been tested. Before you even begin your rebrand, ensure adequate time for consumer testing (from concept through execution) is built into your project plan. Then you can launch with confidence.