How Hospital Marketers Can Use Google Analytics to Reach Women

There’s a big difference between having a ton of data and knowing how to best use that data to effectively reach and communicate with the women who make up your target consumer group. The best way to learn? You can jump in and experiment, or you can check out the learnings of those who have spent a lot of time figuring it out.

I recently had the opportunity to share some Google Analytics insights via the Forbes Agency Council. They’ve put together an article about 14 key functions that will strengthen your ability to use your data. The article has some great tips about bounce rates, lead origins, flow reports and more — and includes a tip from me about using customized URLs.

Check it out here.

Kathy Selker
I’m Kathy Selker. My work as CEO of Northlich, a Cincinnati-based healthcare marketing agency, has taught me a great deal about how hospitals and health systems can best connect with women to make the most positive impact in their lives.
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