Why Internal Hospital Marketing Campaigns Matter

How marketing to employees trickles down to make patients feel more valued and cared for.

Much has been written about the importance of internal branding and communications. A strong internal hospital branding campaign can maximize engagement and inform employees on how best to interact with patients. Nurses are the frontline staff in the hospital patient experience, and since they tend to be overwhelmingly female, it makes sense to cater to women internally as well as externally when introducing new marketing campaigns, reworked branding initiatives or consolidated branding after a merger.

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Strengthening Your Hospital’s Brand Position to Market to Women

How to position your hospital’s brand with your female market

Whether they’re patients or caregivers, women make the majority of healthcare decisions, and they are busy consumers. When they research products and services, they expect to get the information they need quickly so they can make a decision and move on.

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What Hospital Marketing Can Learn From Restaurants

Five marketing takeaways from the dining industry

To optimize marketing efforts to women, sometimes it helps to step outside our industry and borrow cues from another one. Here are five marketing insights from the restaurant industry to help spark ideas for customer satisfaction, online search, growth strategies, damage control and patient convenience.

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Five Lessons Hospitals Can Learn From Loyalty Marketing

How to build loyalty and drive long-term growth

If you’re like most of us, you probably have a punch card (or five) in your wallet. Loyalty programs allow brands to build relationships and trust, encourage repeat visits and enhance customer loyalty. According to Bond Loyalty, consumers are 81 percent more likely to continue to do business with brands that offer loyalty programs.

How can hospitals use loyalty-marketing principles to connect with women? Here are five ways.

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Before Marketing, Test Your Hospital User Experience

Put yourself in your consumer’s shoes.

Have you ever approached your hospital as a consumer or potential patient? What you learn from this user experience test could help you positively impact the patient experience. Users of hospital services are not experts in the field, so when and how we communicate with them needs to take that into consideration. It doesn’t hurt to remember that when a consumer is out of her element or a little overwhelmed by a health concern or test, it’s nice to have a care team available for guidance.

Recently, I needed to schedule my annual mammogram. I chose a local hospital, since it’s convenient and offers 3D screening. Here’s how my experience went, and where I saw room for improvement.

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Marketing Hospitals to Men via Women

Reaching the male audience through wives and moms

According to Sheconomy, women account for 85 percent of all consumer purchases in America. The healthcare sector is no exception, with 80 percent of men reporting that their spouse or significant other influences their decision to visit a doctor. How can we as hospital marketers capitalize on these statistics? Here are five tips for talking to women about men’s healthcare.

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