Answering common concerns can drive volume and preference.
When a market goes through the kind of wild swings we’ve seen in the healthcare industry over the past decade, it can be hard for marketers to predict the ways consumers will balance their needs against their means to meet those needs. Particularly in healthcare, where costs are spiraling while incomes remain flat, marketers are struggling to know how they can reach their mostly female targets in an effective way.
Fortunately, there are a few constants healthcare marketers can depend on.
