A consumer survey on the adoption of digital health services sheds light on opportunities for hospital marketers.
Rock Health recently released results from their fourth national consumer survey on digital health services adoption. Using responses from 4,000 U.S. adults ages 18 and older, the longitudinal data set offers insights into how consumers use and feel about trends like wearables, live-video conferencing and data-sharing.
A recent report from Stanford Medicine outlines the challenges and opportunities in healthcare’s slow progress toward democratization.
I recently read a report from Stanford Medicine that discussed the democratization of healthcare. It pointed out a few key trends that are combining to break down the barriers that have caused healthcare to function as a closed system of heavily siloed institutions. Traditionally, information-sharing both within and across systems has been stymied by a lack of consistency in the way health data is recorded and transmitted, by patient privacy concerns and by a culture where the flow of information goes one way: from doctor to patient. But that’s starting to change. image: iStock