Tag Archives: millennials

Health Habits of Female Millennials

This article was originally published by the American Marketing Association.

America’s shifting demographics are highly visible in the millennial generation. Consisting of about a third of Americans, this generation is far more racially diverse than any generation before it. Millennial women’s attitudes toward health and the healthcare system are different than previous generations, too, and millennials are consuming healthcare in different ways than older generations did.

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Getting Them in the Door: Marketing Healthcare to Millennial Women

A generational shift in how patients view primary care providers is causing industry upheaval.

A recent story in the Washington Post reported on a healthcare trend that has primary care practitioners concerned: Millennials are increasingly turning away from primary care and toward options that provide more convenience and price transparency.

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