Tag Archives: loyalty programs

10 Lessons Hospital Marketers Can Learn From Loyalty Marketing

This article originally appeared on AMA.org.

The popularity of retail loyalty programs has exploded in recent years, but hospitals and healthcare organizations have been slow to adopt them — partly because of concerns about patient privacy and HIPAA. But that’s starting to change.

As the value of a well-run loyalty program becomes more evident, hospitals are beginning to test loyalty strategies, most with the goal of anticipating needs and enhancing care delivery to increase patient retention.

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