Encouraging positive dialog about your brand on social media

Social media usage by gender is just about neck and neck. Men slightly over-index on LinkedIn, but the opposite is true on Facebook and Instagram. The stats are just about even on Twitter. But there are distinct differences in social media use by gender, and these represent a big opportunity for hospital marketers.

Research published by Facebook noted that women are more likely to share personal topics, while men tend to focus on current events. Another study analyzed vocabulary across millions of Facebook posts and concluded that women’s posts tend to center around friends and family and to use friendlier, more compassionate language.