Forbes recently asked agency leaders on the Forbes Agency Council about their tips for creating engaging videos. As a member of the council, I contributed a tip about how humans process stories and why they’re useful. While the focus of the article isn’t specifically on healthcare, the information is very relevant to healthcare brands because of their frequent use of testimonial campaigns. My tip is below; you can check out the full article on Forbes.
As a member of the Forbes Agency Council, I recently had the opportunity to contribute to a thought-leadership piece on how brands can master the use of live video to connect with their audiences. The article offers a collection of excellent tips, tactics and strategies for the general market, and a number of them can be adapted to a healthcare-specific audience. Here are just a few.
Five marketing takeaways from the dining industry
To optimize marketing efforts to women, sometimes it helps to step outside our industry and borrow cues from another one. Here are five marketing insights from the restaurant industry to help spark ideas for customer satisfaction, online search, growth strategies, damage control and patient convenience.